MasterClass – Sara Blakely Teaches Self-Made Entrepreneurship

With just $5,000 and an idea, Spanx founder Sara Blakely went from selling fax machines door-to-door to launching an apparel company that became a global sensation. With Spanx, she not only invented a product that women around the world now love, but she also reinvented an entire product category. By 2012, her bootstrapping had paid off; she became the world’s youngest female self-made billionaire.

In this online class, you’ll learn about:

• The entrepreneurial mindset
• Defining your purpose and passion
• Finding worthwhile ideas
• Developing a prototype and iterating
• Working with manufacturers
• Selling skills and strategies
• Building awareness and connecting with consumers
• Social media and digital marketing tactics
• Strategic pricing
• Brand building, managing growth, and creating a culture